The myth about 6-figure freelancers...

I don’t know about you, but the idea that a freelancer making 6-figures has all their business ducks in a row is a myth.

The truth is, they don’t.

Nine times out of 10, their business processes are usually a big mess. They have more commitments and projects than they can handle and are too busy to get organized. It’s definitely on their to-do list, but it keeps being pushed down.

How do I know?

Because I was that 6-figure freelancer.

On the surface, things were great. I was working with big-name clients and making big money. I had a 6-month waitlist, and invitations for podcasts and joint webinars were pouring into my inbox.

Below the surface? My business was a chaotic mess.

I couldn’t keep track of my deadlines, my calendar was overbooked, and my inbox had turned into a bottomless pit where emails went to get lost.

And even though I kept telling myself I had a handle on things – that this was just organized chaos – it only took working on three projects simultaneously for things to unravel.

I missed deadlines, extended them, and then I missed them again.

Most days, I’d get to my desk and struggle to figure out what fires needed putting out first. The sheer amount of work that needed my attention was insane, and there weren’t enough hours in the day for me to complete it.

I’d get overwhelmed just thinking about it, and then I’d procrastinate.

(K-dramas on Netflix were my favorite form of procrastination.)

The question that saved me
(and turned working on email projects into my happy place)

As an overworked and overwhelmed email strategist, I constantly asked myself, “What do I need to do next?”

Most days, that question would give me a headache because the answer was, “I don’t know!” I didn’t even want to think about it.

But when push came to shove, that question saved my business. It gave me the direction I needed to get organized.

The more I asked myself this question (What do I need to do next?), the clearer my workflow got. And with each project, I honed it until it became the well-oiled machine it is today.

When a brand reaches out to me now, I get excited instead of stressed because I know my project workflow process will:

In return, they:

Think about it. 

How often has a client pushed back on your recommendations because they didn’t agree with you or had their own “ideas”?

Imagine having a workflow that manages not only your project but also your client relationships.

Talk about a match made in heaven!

And now, I want to help YOU create a project workflow that:

Totally tooting my own horn here, but I’m an incredible trainer.

My workshops, masterclasses, and bootcamps are full of actionable steps you can take immediately. AND I share information and insights from my own business generously.

“Samar is a fantastic teacher and human being and just a wonderful person to be around and learn from.

But she’s not too nice. She holds you accountable and challenges you to be the best you can be”

– Caitlin Riley​

“I loved having Samar teach me. She tends to go off on tangents but every single word is so important, I could listen to her talk for hours!

Whenever I attend a masterclass by Samar, I feel like I’m listening to a wise email strategist tell me about the tips and tricks of it all, the insider secrets that not everyone knows or is willing to share.

I love that she KNOWS her stuff :)”

– Maryam Wada

Hi, I'm Samar (pronounced “Summer” - like the season)

I’m an email conversion strategist, copywriter, and marketer for SaaS and ecommerce brands.

I’m also the founder of Emails Done Right newsletter, where I challenge the status quo of the email marketing world.

Having worked with companies like Hubspot, Drip, Pinterest, and numerous ecommerce brands, I realized that they’re all looking for the same thing:

Someone to be their hero.

They want someone to come in, take control, and solve their email problem without making them jump through a dozen hoops.

They want someone organized and efficient.

Someone who’ll take on the bulk of the responsibility of the email project and allow them to focus on the million other things on their plate.

That’s where I (and you) come in.

A-Z of Running an Ecommerce Email Project Like a Pro

A 90-minute masterclass that helps you create your own email project workflow + gives you all the tools and resources you need to smash your next email project out of the park.

Here’s the thing…

You don’t need to be a six-figure freelancer to run an email project like a pro. You can do so at any income level.

In fact, running an email project efficiently is the minimum requirement of being a professional email marketer, strategist, and/or copywriter.

It’s also one of the best ways to impress your client and cement your reputation as an excellent email marketer/strategist/copywriter.

I became the go-to email expert for companies like Hubspot, Drip, Pinterest, and various ecommerce brands because when they got on a discovery call with them, it was immediately apparent that:

But how do you run an email project, anyway?

Running an email project isn’t about creating or copywriting emails. That’s actually the last part of the email project workflow.

There’s so much more that needs to happen before then. We’re talking about:

…there’s so much to do! 😱

The good news is, this is exactly what the “A-Z of Running an Ecommerce Email Project Like a Pro” masterclass teaches you.

You’ll learn the “what, when, where, who, and how” of running an email project and never feel overwhelmed again trying to figure out what to do next.

In this masterclass, you’ll learn:

Most importantly, you’ll learn…

There’s one more WHAT you need to know. And it’s the most important one.

You’ll learn what deliverables you need to include in an email project.

If you think email copy is the only deliverable you need to send to your client, you’re wrong. If you’ve struggled to get clients to agree to your rates, this is probably a big reason why.

Because you’re doing so much more than delivering email copy.

At a minimum, you’re:

  1. Reviewing and optimizing your client’s newsletter opt-in offer

  2. You’re figuring out which email sequences will make your clients the most money

  3. You’re mapping out the storyline of each email so that more subscribers buy

In a nutshell…

You’re creating an email experience that takes subscribers from casual browsers and discount shoppers to loyal customers.

And you haven’t even started writing the emails yet!

So yeah. 

Your project workflow needs to honor and highlight all the unseen, unappreciated, (and as a result) unpaid work that goes into creating emails for a brand.

Attending this masterclass will give you access to:

Over-the-shoulder walkthrough of my own email projects

so you can see how my project workflow works IRL.

Email Project Workflow checklist

so you never have to wonder what needs to be done next. Goodbye, overwhelm!

Templates of ALL the resources and documents

so you can hit the ground running on your very next email project.

And that’s just the tip of the iceberg.

You’ll also see:


“The A-Z of Running an Ecommerce Email Project was invaluable for me. It helped me tie all that I had learned about email together in a way that not just presented me as a professional but also made me feel like one.

After attending the workshop, I was confident that I could run an email project of any size, because I now knew what I needed to do from the beginning till the end.

Absolutely invaluable!”

– Amina Oke ​

Once you take this masterclass, you’ll never stress about running an email project again.

Whether you’re creating emails from scratch or just doing a simple audit – you’ll know exactly what to do and when.

That’s right…

From the proposal and project kick-off call slide deck to the “Document of Truth,” the email storyboard to delivering the actual emails… I’ll walk you through it ALL and show you examples and samples from projects I’ve done for my own clients.

And yes, you can absolutely DIY this stuff. I mean, I did it. Nothing is stopping you from doing the same 🤷🏽‍♀️

But why spent days, weeks, months, and multiple projects developing a workflow when you can learn it in two hours?

Why reinvent the wheel when you can hit the ground running on your very next email project?

No fancy software or complex project management app required

My email project workflow is deceptively simple. I don’t use multiple software or tools, and I certainly don’t use a complex project management app.

It’s simple because I’ve spent years trying different things and learning the hard way. It’s the result of years of trial and error.

My email project workflow isn’t something I came up with in a weekend. I’ve spent years perfecting it. After every project, I’d sit down, review my process and optimize it for the next time.

I went from not knowing what to do next or how best to present my work to slowly developing a process that’s been proven on projects and companies of all sizes.

This workflow has successfully managed large projects with 15+ team members (without multiple people butchering my emails with their feedback), and it’s just as successfully managed smaller companies with a highly involved and incredibly time-strapped founder.

In a nutshell:

The email project workflow I teach has been battle-tested.

Learn the email project workflow other companies hire me to develop for them.

“We asked Samar for a consultation as we were launching our own done-for-you services at Userlist. And it paid off in multiples! 

Samar generously shared her trade secrets and coached us on this journey. Practically speaking, Samar’s advice saved us weeks of time. 

As a result, we didn’t have to reinvent the wheel with our consulting process and the deliverables. Samar’s process became a baseline for our packages, and it was a success from the first implementation.

– Jane Portman, Founder, Userlist.

Before this masterclass, if you wanted to learn from me, you had to join the eCommerce Email Bootcamp (EEBC.)

An intensive, 3-month long, $4500 course that I teach once a year.

The Bootcamp was launched just as the pandemic was starting. Folks were losing clients left, right, and center as the world shut down. People were worried about keeping their loved ones safe and making ends meet.

At the time, people were focusing on developing new skills that would help them grow their businesses in the long term.

Since 2020, I’ve launched EEBC 4 times and taught over 70 copywriters and marketers everything I know about ecommerce emails.

Unfortunately, times are changing again.

The recession is at an all-time high. Clients are dropping like flies (again.) And your proposals are getting rejected left, right, and center.

On top of that, banks keep failing, and ChatGPT is gunning for our jobs.

You may not have time for a 3-month Bootcamp. You need to do something – learn a new skill, hone your process, find a way to turn leads into clients – NOW.

So instead of teaching a 3-month Bootcamp, I released a masterclass.

You’ll learn one component of the Bootcamp – the most important one – in 2 hours and for 1/5th of the price of the Bootcamp.

I’ve seen the transformation happen enough times to guarantee that after attending this masterclass:

Remember, it doesn’t matter how big your business is or how much money you make.

What matters is how you run your business and manage your projects.

And the confidence that comes from knowing you’re a pro and can run email projects of all sizes?


Get lifetime access + FREE access to all future versions

(One-Time Special Pricing for Emails Done Right subscribers)

Payment Plan

Cash-flow friendly

as low as $250

(followed by 1 payment of $250)

2 payments of $250 $500

Pay in Full


Client Onboarding Questionnaire that gives you all the information you need to create emails that get opened, read, and clicked.

$499 $997

(Psst… the last time I taught this masterclass, it was taught live and cost $997. This is the lowest this masterclass will ever be priced at. Take advantage of this special pricing while you can!)

“The “A-Z of Running an Ecommerce Email Project” may just have been a bonus masterclass Samar put together after seeing us struggle to create our project workflows, but it was worth the price of the Bootcamp alone.

It gave me the confidence to run an email project without getting overwhelmed or scared or falling victim to impostor complex.

I knew exactly how to run an email project that not only positioned me as the email authority but gave my client a VIP experience. My suggestions didn’t get questioned, and my emails were implemented exactly how I advised.

The best part? I ended up boosting my client’s monthly revenue by 40%!

And it’s all because of the email project workflow Samar taught me.”

– Heather Dileepan

FAQs About the Masterclass

As an email marketer whose emails maximize sales for ecommerce brands, I’m intimately aware of the power of shiny object syndrome.

You see something well-packaged and marketed and think – I need this!

It happens to the best of us – especially when it comes to courses.

The thing is… not every course you want to take is right for you.

The masterclass is for you if you’re:

The masterclass is NOT for you if:

By all means! You’d be the perfect candidate for the Bootcamp.

The A-Z of Running an Ecommerce Email Project Like a Pro masterclass teaches you how to lead a project.

It doesn’t teach you the ins and outs of doing an audit or creating a strategy or optimizing an offer or mapping out lifecycle emails, or planning promotional campaigns – all things the Bootcamp dives deep into.

If you take this masterclass and enroll in the eCommerce Email Bootcamp when I next launch it, you’ll get $500 off the total price. And if you enroll during the early bird, you could potentially save as much as $1000! 🤫

There is not.

This sales page has all the info you need to figure out whether the masterclass is the right fit for you. If you’re still unsure, feel free to reach out to me at

My promise to you:

If the masterclass isn’t right for you, I’ll be the first one to tell you.

Get lifetime access + FREE access to all future versions

(One-Time Special Pricing for Emails Done Right subscribers)

Payment Plan

Cash-flow friendly

as low as $250

(followed by 1 payment of $250)

2 payments of $250 $500

Pay in Full


Client Onboarding Questionnaire that gives you all the information you need to create emails that get opened, read, and clicked.

$499 $997

(Psst… the last time I taught this masterclass, it was taught live and cost $997. This is the lowest this masterclass will ever be priced at. Take advantage of this special pricing while you can!)

“I love the way Samar teaches. She has slides to keep us focused but never hesitates to address a question or give a side example. Very natural.

– Priscilia Guillot

© 2023 Emails Done Right by Samar Owais